Branding, Popular Music, and Young People
Acknowledgments This book began life as a series of questions I had about popular cul- ture and marketing. As I’ve grappled with the ideas in this book, at- tempted to figure out the right questions to ask and tried to find the most rewarding pathways I’ve been very fortunate to be given advice from my advisors, colleagues and friends. In particular, I owe much to Eric Louw and Zala Volcic. As advisors on my PhD project, and then as colleagues, thank you both for the many conversations we’ve had, and advice you’ve shared, as I’ve developed this project. Mark Andrejevic has also been very generous reading and discussing argu- ments and ideas over the past few years. Our informal reading group, together with Lincoln Dahlberg and Giles Dodson, was a great space to think through key issues and ideas in communications and cultural fields. I am also grateful to Lynn Schofield-Clark for her extensive insight into my dissertation which helped to extend several of the ideas and arguments in this book. I am very thankful to Sharon Mazzarella who first invited me to develop a book for the Mediated Youth series. Sharon has provided me with advice and direction throughout the process of developing my research project into a book. Mary Savigar and Sophie Appel at Peter Lang have also been very helpful in editing and getting the manu- script ready for publication. Big thanks must also go to Eileen Glass and Ian Carah for reading the first drafts of...
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