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Funding Journalism in the Digital Age

Business Models, Strategies, Issues and Trends

Jeff Kaye and Stephen Quinn

The news media play a vital role in keeping the public informed and maintaining democratic processes. But that essential function has come under threat as emerging technologies and changing social trends, sped up by global economic turmoil, have disrupted traditional business models and practices, creating a financial crisis. Quality journalism is expensive to produce – so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry as it makes the transition from print and broadcast distribution to primarily digital platforms. The authors bring widespread international journalism experience to provide a global perspective on how news organizations are evolving, investigating innovative commercial projects in the United States, United Kingdom, Australia, Norway, South Korea, Singapore and elsewhere.

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Acknowledgements ix Introduction 1 1 The challenges of paying for journalism 5 2 How the news business entered the digital age – a history 17 3 Current journalism business models – new ways to support traditional revenue streams 35 4 Sponsorship and philanthropy 53 5 Microfunding and micropayments 65 6 Collaboration between mainstream media and citizen journalists 75 7 Family ownership and trusts 89 8 Narrowing the focus with niche and passion content 101 9 Partnerships – adding value 115 10 Microeconomic concepts – creating a framework for new business models 127 11 E-commerce and engagement – converting users into paying customers 139 12 Building the news business through innovation 149 13 Digital deliverance? Electronic paper and e-readers 161 14 Into the future 173 Index 179 Quinn_prelims.indd vii 1/12/2010 8:36:44 PM Quinn_prelims.indd viii 1/12/2010 8:36:44 PM

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