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Motivation, Knowledge, Skills / 3rd Edition

Sherwyn P. Morreale, Brian Spitzberg and Kevin Barge

Now in its third edition, Communication: Motivation, Knowledge, Skills (previously Human Communication: Motivation, Knowledge, and Skills) is a textbook for the basic (hybrid) communication course at 2- and 4-year colleges and universities.

Beginning with the premise that all forms of communication can be important, this text helps students develop a framework for choosing communication messages and behaviors that will allow them to communicate competently in any situation. Through a theoretically-based and skills-oriented approach, the text emphasizes the basic themes of motivation, knowledge, and skills across the contexts of interpersonal communication, small group communication, public speaking, and computer-mediated communication and mass communication. Building on the success of the first two editions, this third edition is unique in that it:

– Features the collaborative work of three recognized experts in the communication discipline, each of whom is a specialist in one of the three areas covered in the hybrid iteration of the basic communication course: Interpersonal communication, Brian H. Spitzberg; Small group communication, J. Kevin Barge; Public speaking, Sherwyn P. Morreale.

– Offers a unified approach to the basic processes of human communication based on a communication competence model pioneered by Brian H. Spitzberg.

– Includes extensive coverage of mediated competence and mass communication.

In addition to theoretically based but accessible content, all chapters have features designed to enhance teaching and learning. These include the story of a student experience that opens each chapter and is discussed and used to illustrate the chapter’s content; tables and boxes related to important topics presented to intrigue student readers and «lock in learning»; self-assessment tools students can use to evaluate their own motivation, knowledge, and skills related to real-world situations; and knowledge-building discussion questions and competence activities for home assignments or in-class groups at the conclusion of each chapter.

A new Test Bank to accompany the third edition is available to instructors as a free PDF. Please email to obtain a copy of this highly valid and reliable assessment resource. In addition, the lead author, Sherwyn Morreale, is happy to participate in a Q&A session with students via a video call every semester that the book is used. To arrange this, please email the author directly at


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: . 355 COERCION is a negative form of influence that occurs when a speaker persuades others to act in a particular way out of fear, or by using force, or giving the listeners no choice but to cooperate. COMMUNICATION is the process of managing messages and media for the purpose of creat- ing meaning. COMMUNICATION APPREHENSION is the fear or anxiety an individual experiences as a result of either real or anticipated communication with another person or other persons. COMMUNICATION AS INFORMING is an informational transfer model that identifies a source, channel, receiver, noise, and feedback loop. COMMUNICATION AS PERSUADING sees communication as a process of influencing others to achieve your own goals. COMMUNICATION AS RELATING focuses on the power of communication to create, maintain, and dissolve relationships with others. COMMUNICATION CLIMATE refers to the tone, general mood, or feeling that colors any inter- personal relationship. COMMUNICATION CODES are the set of principles and meanings underlying and guiding the language used by members of any social group. COMMUNICATION COMPETENCE is the extent to which speakers achieve desired outcomes through communication behavior acceptable to a situation. COMMUNITY is a group of people who come together in the same physical, mental, or virtual space to interact or pursue a common goal. COMPARING ALTERNATIVES is an organizational pattern that first asks listeners to examine two or more alternatives, and then it makes a strong appeal for the preferred choice. COMPETENT COMMUNICATION is appropriate and effective for a particular situation. COMPETENT LANGUAGE enhances the listeners’...

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