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Intellectual Property Law and Interactive Media

Free for a Fee

Series:

Edward Lee Lamoureux, Steven L. Baron and Claire Stewart

Now in its second edition, this book offers a comprehensive treatment of intellectual property law and interactive media. Having been thoroughly updated, this edition captures emerging trends and issues in a shifting landscape (including international contexts and games/virtual worlds), legislative and judicial history, and the efforts to balance public and private interests. It explains the details relating to procedural issues in connection with each of the varied and unique forms of intellectual property management (copyright, patent, open source/open publishing, trademark, trade secrets, personal torts – right of publicity, privacy, defamation – and digital rights management) and registration.
Each chapter now includes a section that clearly introduces the fundamentals of the IP law aspect highlighted in the chapter. Each chapter also includes a new section dedicated to emerging Issues.
Case coverage is revised in two important ways: the bulk of the case analyses have been moved to a second volume, Case Analyses for Intellectual Property Law and New Media (Baron, Lamoureux, and Stewart); and references to cases in the primary text direct readers to pertinent sections in the new book.
The coverage allows this second edition to serve as an excellent resource for undergraduates studying interactive media, as well as being a primer for first year IP law students, a handbook for entrepreneurs, a guidebook for general lawyers to assist in referrals, and an interesting read for those simply curious about the field.
The books are supplemented by freeforafee.com, a blog providing textual updates, online links to bibliographic materials, and extensive resource aggregation. Learning objectives for each chapter and a glossary of key terms is provided within the texts.

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Chapter 4: Trademarks 115

Extract

CHAPTER FOUR Trademarks A new teaching initiative fi nds author Dr. Ed Lamoureux entering the virtual world of Second Life as Professor Beliveau in order to teach classes and perform (by singing and playing guitar) as “the Professor.” Moving into these new roles garners some online press attention. Lamoureux posts his syllabi and other plans to a blog, he is interviewed for an online podcast, and a number of blog- gers post stories about his class off erings. Th e work seems worthy of special treatment on Lamoureux’s personal Web pages, so he decides to add links to the activities. All of the major category headings indicating links on Lamoureux’s homepage feature a word mark as a visual indicator as well as a line of text describ- ing the material to which the link is set. Th e fi rst draft of the addition of the Second Life (SL) material featured the SL banner as the visual marker, with the text “to my Second Life Activities.” Th e link goes to a page that explains the activi- ties and links to a number of fi les/pages that further describe the work. However, on refl ection, Lamoureux wonders if using the SL logo in this fashion might present a problem. For example, the text elements of the banner Lamoureaux.indd Sec1:115 2/2/09 10:46:56 PM  intellectual property law and interactive media (the SL title) carry with them the registered trademark symbol [®]. Now, on the one hand, one can use the term SL in...

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