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Intellectual Property Law and Interactive Media

Free for a Fee

Series:

Edward Lee Lamoureux, Steven L. Baron and Claire Stewart

Now in its second edition, this book offers a comprehensive treatment of intellectual property law and interactive media. Having been thoroughly updated, this edition captures emerging trends and issues in a shifting landscape (including international contexts and games/virtual worlds), legislative and judicial history, and the efforts to balance public and private interests. It explains the details relating to procedural issues in connection with each of the varied and unique forms of intellectual property management (copyright, patent, open source/open publishing, trademark, trade secrets, personal torts – right of publicity, privacy, defamation – and digital rights management) and registration.
Each chapter now includes a section that clearly introduces the fundamentals of the IP law aspect highlighted in the chapter. Each chapter also includes a new section dedicated to emerging Issues.
Case coverage is revised in two important ways: the bulk of the case analyses have been moved to a second volume, Case Analyses for Intellectual Property Law and New Media (Baron, Lamoureux, and Stewart); and references to cases in the primary text direct readers to pertinent sections in the new book.
The coverage allows this second edition to serve as an excellent resource for undergraduates studying interactive media, as well as being a primer for first year IP law students, a handbook for entrepreneurs, a guidebook for general lawyers to assist in referrals, and an interesting read for those simply curious about the field.
The books are supplemented by freeforafee.com, a blog providing textual updates, online links to bibliographic materials, and extensive resource aggregation. Learning objectives for each chapter and a glossary of key terms is provided within the texts.

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Chapter 5: Trade Secrets 133

Extract

Trade Secrets CHAPTER FIVE When teachers explain trade secret law to novice students, they almost always mention one or two particularly familiar brands. Th e secret recipes for Coca- Cola™ and Kentucky Fried Chicken™ are almost apocryphal exemplifi cations of the issues at hand. In both cases, the business information (the recipe and its application) is a tightly held and protected secret that is central to the mis- sion of the organization. Steps are taken to protect the secrets; the number of people who know the recipes are limited in the extreme. If the secrets got out, the companies would be compromised, so they work diligently to protect the information. If it appears that information about the secrets is leaking, the organizations take rapid and eff ective steps to stem the informational tide. To date, apparently, neither secret has been compromised to the extent of entering the public domain. For example, in 2007, a former secretary for Coca-Cola™ was convicted of selling trade secrets to people who were affi liated with rival Pepsi-Cola™. In the case in question, the recipe for Coke itself was not at risk; rather, the former employee took home product samples and documents and off ered to sell, for $1.5 million, information about products that had not yet been launched. She Lamoureaux.indd Sec1:133 2/2/09 10:46:56 PM  intellectual property law and interactive media was convicted and faced up to ten years in prison. Th e recipients of the infor- mation also pleaded guilty and...

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