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Intellectual Property Law and Interactive Media

Free for a Fee

Series:

Edward Lee Lamoureux, Steven L. Baron and Claire Stewart

The digitizing of intellectual property and the ease and speed with which it can be copied, transmitted, and globally shared poses legal challenges for traditional owners of content rights, for those who create new media, and for those who consume new media content.
This informative and accessible introductory text, written for students of media and communication, provides a comprehensive overview of the complex legal landscape surrounding new media and intellectual property rights. The authors present theoretical backgrounds, legislative developments, and legal case histories in intellectual property law. Copyright, patents, trademarks, trade secrets, personal torts (rights of publicity, defamation, privacy) are examined in U.S., international, and virtual contexts. Suitable as a primary text for courses focusing on intellectual property law in multimedia/new media, this book will also be useful for courses in media law. The information presented in the book is supplemented by freeforafee.com, a blog providing updates to students and instructors alike. A glossary of key terms is also provided.

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Chapter 8: Digital Rights Management 217

Extract

CHAPTER EIGHT Digital Rights Management Most of the new content we purchase and consume is, at some point in its life, digital. Book manuscripts are fi les on an editor’s computer; music is many hun- dreds of sound fi les on an engineer’s computer, and even the most traditionally produced Hollywood fi lm is a digital fi le during DVD production. Increas- ingly, this content is also being distributed digitally. Publishers, producers, and creators see the exciting possibilities of a digital world but fear the implications of easy and virtually cost-free replication of digital data. One response to this has been the rise of Technological Protection Measures (TPM), so-called Dig- ital Rights Management technologies. Digital Rights Management, or DRM, is a technology that enforces a restriction on the use of content. DRM might require a user to enter her unique password before viewing or printing a PDF fi le, or it might prevent her from copying an audio fi le to more than a certain number of computers. In some schemes, the DRM might be tied to monitor- ing software that periodically checks in with a network server to verify that the user or the device is still authorized by the rights holder. DRM is controversial for a number of reasons. Many content producers see it as their only eff ective weapon against widespread piracy, while privacy advocates worry about access Lamoureaux.indd Sec1:217 2/2/09 10:47:00 PM  intellectual property law and interactive media to sensitive user information, and librarians and archivists fear DRM may...

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