A Brazilian Perspective on Mindsets, Digital Practices and Tools for Social Action In and Out of School
Edited By Eduardo S. Junqueira and Marcelo E.K. Buzato
Chapter 5. If You Can’t Play, Don’t Come Down to the Playground! Agency in Brazilian Humor: Parody and Verb-visual Remix Luiz Fernando Gomes 88
This chapter analyzes two posts from the Brazilian website Zuei Muito, which contains parodies and remixes organized in several categories, such as: ima- gens que falam por si, sem zuação! (images that speak for themselves, no kid- ding!), propagandas que zoam muito (ads that tease a lot), etc., featuring slapstick humor based around a satirical look at people’s daily customs. This research is situated in the field of new literacies studies in Brazil and aims at bringing examples and discussing contemporary cultural practices of language usage in digital environments. Remix is hereby understood as a hybrid text produced through the com- bination and manipulation of existing authorial cultural artifacts, with the objective of creating a new cultural product (Lankshear & Knobel, 2004, 2007, 2008). As for parody, it is hereby seen as virtually having the same characteristics of a remix, but with a twist of meaning that turns against the “original” piece, instead of paying homage to it (Buzato, Barros, Coser, Paulino & Sachs, 2013). Nevertheless, remix, a cultural practice that has turned into a routine and current form of writing in digital culture, may be conceptualized as a sort of expansion of parody. My specific objective is to identify and under- stand which rhetorical resources the authors of two digital texts—a parody and · 5 · If You Can’t Play, Don’t Come Down to the Playground!1 Agency in Brazilian Humor: Parody and Verb-visual Remix LUIZ FERNANDO GOMES Junqueira_t3 contrib 9/9/2013 8:49 AM Page 88 a remix—used in...
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