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Consuming Bollywood

Gender, Globalization and Media in the Indian Diaspora

Anjali Ram

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.

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Abu-Lughod, L., 34, 134 actresses Kaif, 184, 189–90 Rekha, 113, 114, 135–40 aesthetic, aesthetics, 4–5, 7, 29, 38-39, 55, 57, 75- 76, 128, 173-174, 188, 190 agency, 159–60, 164–65, 191 Ahmed, Akbar S., 63, 65 Akhtar, Farhan, 186–87 Akhtar, Zoya, 185 Aksoy, A., 74 — Alag, T., 78, 79 alienation, of immigrants, 6 Allor, M., 32 Althusser, L., 30 Altorki, S., 14 amanat, 69 Amar, Akbar, Anthony (film), 79 Ambani, Isha, 171–72 Anderson, B., 17, 86, 87, 88–89 Ang, I., 3, 30, 31, 35 angrezi ethnicity, 191 anthropology, 33–34 Appadurai, A., 2, 19, 33, 36, 79–80 approval, parental, 185 Ashcroft, B., 44 Athique, A. M., 57 audience of Bollywood, scholarship on, 40– 41 in global media studies, 35 interpretation of, 31 Nightingale on, 97 scholarship on, 3–4, 11 as situated self, 193 audience, diasporic, 9, 57, 130, 174 audience research, 30–31 authenticity, 153, 162 see also Indian-ness Azmi, Shabana, 113 Bachchan, Amitabh alleged liaison with Rekha, 137–38 at Cannes, 19 image of, 79, 114, 131, 136 on popularity of Bollywood, 8 roles of, 132 Bahadur, S., 65 bahir, 121 Balan, S., 123 Bamazee, K., 191 Banaji, S., 3, 41 Barbie doll, 190–91 Basu, A., 130 beauty ideals and skin color, 139, 189– 91 Bhabha, H., 45, 56, 87, 88, 99–100 bhabi, 124–25 Bhadhuri, Jaya, 138 Bharat Ma, iconography of, 118 Bhardwaj, S. M., 12 Bhatia, S., 90–91, 123, 153 Bhattacharjee, A., 71 Bhattacharya, N...

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