Show Less

A Screenful of Sugar?

Prescription Drug Websites Investigated

Series:

Jon C. Schommer and Lewis H. Glinert

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Prices

Show Summary Details
Restricted access

Table of Contents

Extract

T able of Contents Acknowledgments ix Preface xi Chapter One: Prescription Drug Information For Consumers 1 Chapter Two: Welcome to a Prescription Drug Site 29 Chapter Three: Government-Sponsored Organizations 53 Chapter Four: Information Companie...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.