The Divide & Conquer Election of 2012
Edited By Dianne G. Bystrom, Mary C. Banwart and Mitchell S. McKinney
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.
alieNATION: The Divide and Conquer Election of 2012 continues the collaborative efforts of a nationwide team of political communication scholars and researchers. We believe such collaborative efforts are essential to the study of political cam- pa...
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