The Divide & Conquer Election of 2012
Edited By Dianne G. Bystrom, Mary C. Banwart and Mitchell S. McKinney
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.
Section Three: Electorate
Electorate s e c t i o n t h r e e c h a p t e r t w e l v e The Gender Gap in Presidential Vote Preference kate kenski Although many predictors of vote preference are seemingly independent from campaign communication, elections are won by swaying...
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