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alieNATION

The Divide & Conquer Election of 2012

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Edited By Dianne G. Bystrom, Mary C. Banwart and Mitchell S. McKinney

alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election.
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.

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Conclusion: Reflections on the 2012 Election: An Agenda Moving Forward (Dianne G. Bystrom and Mary C. Banwart)

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c o n c l u s i o n Reflections on the 2012 Election An Agenda Moving Forward dianne g. bystrom and mary c. banwart As we reflect on the analyses of the 2012 presidential campaign presented in the preceding chapters—now more than a year after the ...

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