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Case Studies of Nonprofit Organizations and Volunteers

Edited By Jennifer Mize Smith and Michael W. Kramer

Given the increasing presence of nonprofit organizations and their impact upon American society, colleges and universities are recognizing the need to offer courses and programs to train current and future employees, volunteers, and supporters of the nonprofit sector.
This volume, featuring empirically-based case studies, provides an opportunity to analyze communication and other organizational issues in nonprofit, volunteer, and philanthropic contexts. Each case is designed to help readers critically think about the particular nonprofit context, the organizational issues presented, the ways in which those issues could be addressed, whose interests are served, and potential consequences for the organization and its various stakeholders.
This collection offers a unique glimpse into everyday issues and challenges related to working in and with nonprofit organizations, making it a valuable resource for undergraduate and graduate courses in nonprofit management, nonprofit communication, voluntarism, philanthropic studies, and social entrepreneurship. Each case also addresses a broader conceptual or theoretical framework of organizational studies, making it appropriate in other organizational communication courses as well.

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Section Six: Fundraising as a Profession: Socialization and Loyalty

Extract

Fundraising as a Profession: Socialization and Loyalty s e c t i o n s i x The New Girl* jessica martin carver Western Kentucky University Kaitlynn Smith, a young professional, had recently read about the steady growth of higher education fundraising as an occupational field. So when Kaitlynn was offered the position of the new director of development for the College of Basic and Applied Sciences for High Top University (HTU), she jumped at the new opportunity to work as a major gifts officer. HTU was a private institution and housed the High Top University Foundation, a registered 501(c)(3), where all of the donations to the university were held. At HTU, a gift of $10,000 or more con- stituted a major gift, which made her both nervous and excited as she embarked on this journey. Her first week went well, and she immediately got the feeling that she was go- ing to get along well with her coworkers, supervisors, and the dean of the college. Most importantly, she thought she would thoroughly enjoy a position in higher education fundraising. She got the sense that this work was noble and necessary for the advancement of HTU as a whole, its programs, and students. Kaitlynn spent her first few days being introduced to individuals in the division and be- coming familiar with their roles in the unit of Alumni and Development. She was trained on how to use HTU’s database system, where she learned how to look up...

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