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Media Literacy is Elementary

Teaching Youth to Critically Read and Create Media- Second Edition


Jeff Share

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.


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Chapter 8. Thinking Critically in a Converging World: Forces of Change in the Information Age


· 8 · thinking critically in a converging world Forces of Change in the Information Age This book has explored the theoretical underpinnings of critical media liter- acy, examined some of the obstacles for implementing progressive pedagogical changes, and provided examples of practical applications. A multiperspectival approach addressing issues of gender, race, class, and power has been used to explore the interconnections of cultural studies, critical pedagogy, and criti- cal media literacy. The battle for representative democracy and social justice must be fought at every level, and people of all ages should be learning criti- cal media literacy concepts through a transformative pedagogy to help them engage in this struggle. In the previous chapters, the question of how to best teach critical media literacy was examined. Although the question assumes that media literacy should be taught, that assumption has yet to occur to the majority of U.S. educators and policy makers. For that reason, this final chap- ter begins by discussing some of the major changes in media and society in the past few decades. These changes require a new pedagogy that can engage with the forces of globalization, new information communication technolo- gies (ICTs), and different epistemologies. Twenty- first- century literacy skills require new understandings of literacy because people are participating in multiliteracies (New London Group, 1996), 206 media literacy is elementary reading and writing, photographs, music, movies, video games, advertising, social media, popular culture as well as printed books and magazines. With the popularity of cell phones and new mobile...

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