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The Convergence Crisis

An Impending Paradigm Shift in Advertising

Joanna L. Jenkins

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.


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In acknowledgement to the source from which all is possible, thank you. This endeavor has been realized with the support of many. My list of names and specifics is without end. Thank you all! In recognition of the gracious support of colleagues and mentors: Dr. Barbara Hines, Dr. Tony McEachern, Dr. Clint Wilson II, Mark Bartley, Dr. Marcia Y. Cantarella, Dr. Rochelle Ford, Dr. Emory Tolbert, and Dr. Gwendolyn Bethea. In recognition of the sustaining prescience and encouragement of family and friends: Leonard J. Jenkins Sr., Sharon Jenkins, Jesse L. Jenkins, Debra Jenkins-Kearney, Abrielle M. Kearney, Zurie S. Kearney, Ted Kearney, Leonard “Buck” Jenkins Jr., Lydia Francis-Jenkins, Nailah Jenkins, Elijah Jenkins, George Jenkins, Joseph Jenkins Sr., Rebe Jenkins, the Jenkins family, Richard Carter Sr., Richard Carter Jr., Carol Blalock, Regina Smith, the Smith-Carter family, Theodore Wing III, Joi Jackson, Tyear Middleton, Deana Diggs, Christina Johnston-Brown, Alisha Cowen-Vieira, Maya Oliver, Richelle Johnson, Dr. Crystal Adkisson, Dr. Bradford D. Wilson, and Dr. Adria Goldman.

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