Free for a Fee
Each chapter now includes a section that clearly introduces the fundamentals of the IP law aspect highlighted in the chapter. Each chapter also includes a new section dedicated to emerging Issues.
Case coverage is revised in two important ways: the bulk of the case analyses have been moved to a second volume, Case Analyses for Intellectual Property Law and New Media (Baron, Lamoureux, and Stewart); and references to cases in the primary text direct readers to pertinent sections in the new book.
The coverage allows this second edition to serve as an excellent resource for undergraduates studying interactive media, as well as being a primer for first year IP law students, a handbook for entrepreneurs, a guidebook for general lawyers to assist in referrals, and an interesting read for those simply curious about the field.
The books are supplemented by freeforafee.com, a blog providing textual updates, online links to bibliographic materials, and extensive resource aggregation. Learning objectives for each chapter and a glossary of key terms is provided within the texts.
Chapter 5: Trade Secrets
When teachers explain trade secret law to novice students, they almost always mention one or two particularly familiar brands. The secret recipes for Coca-Cola™ and Kentucky Fried Chicken™ are almost apocryphal exemplifications of the issues at hand. In both cases, the business information (the recipe and its application) is a tightly held and protected secret that is central to the mission of the organization. Steps are taken to protect the secrets; the number of people who know the recipes are limited in the extreme. If the secrets got out, the companies would be compromised, so they work diligently to protect the information. If it appears that information about the secrets is leaking, the organizations take rapid and effective steps to stem the informational tide. To date, apparently, neither secret has been compromised to the extent of entering the public domain.
For example, in 2007, a former secretary for Coca-Cola™ was convicted of selling trade secrets to people who were affiliated with rival Pepsi-Cola™. In the case in question, the recipe for Coke itself was not at risk; rather, the former employee took home product samples and documents and offered to sell, for $1.5 million, information about products that had not yet been launched. She ← 133 | 134 → was convicted and faced up to ten years in prison. The recipients of the information also pleaded guilty and at the time of this writing also await sentencing (Wikinews, “Woman Found Guilty”). Such an...
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