Extending Marshall McLuhan – Second Edition
Chapter 28. The Phonograph and New Modes of Recorded Music
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THE PHONOGRAPH AND NEW MODES OF RECORDED MUSIC
Content and extension: The content of recorded audio, whether by a phonograph record, tape recording, CD, MP3 player such as an iPod, tablet, smartphone, or streaming is music and the spoken word and hence it extends the ear.
Cascade: The cascade is from live music or conversation to the recording medium (vinyl record, tape, CD, MP3 or iPod, tablet, radio, and streaming) to the player to the ear.
LOM: Recorded music enhances listening to music, obsolesces the home performance of music, retrieves past performances, and reverses into a storage medium for all digital data. ← 229 | 230 →
28.1 Impact of “New Media” on the Phonograph, the Tape Recorder, and Recorded Music Through MP3 Players, Tablets, Smartphones, and Streaming
The phonograph and the tape recorder have been largely replaced by the CD, MP3 players, tablets, smartphones, and streaming. The vinyl phonograph record, which has largely become obsolete, survives as an art object. No longer manufactured for a mass market, it is still sought out by collectors who claim that the analog sound of the phonograph record is more realistic and warmer than the sound of the CD and other digital media.
The largest impact on recorded music has been the decline in revenue earned by the industry. In the USA, recorded music revenue due almost totally to CD sales peaked in 1999 at approximately $20...
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