Extending Marshall McLuhan – Second Edition
Chapter 29. Movies and Digital Videos
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MOVIES AND DIGITAL VIDEOS
“The cinema is an invention without a future.”
Content and extension: The content of the movies is moving images, music, and the spoken word and hence extends the eyes and ears so that a shot of a scene made in Hollywood or on location is extended to one’s local movie theatre at a later time and from there into the eyes and ears of the viewer.
Cascade: The cascade is from the movie set to film or a digital medium to a projector or digital screen to the eyes and ears of the viewer.
LOM: Movies enhance entertainment, obsolesce live theatre and vaudeville, retrieve the spectacle, and reverse into television and an art form. ← 239 | 240 →
29.1 What Is a Movie? Digital Cinema and Internet-Based Videos
A movie may be defined generally as any set of moving images. Of course this definition would include television, but for the purposes of this chapter we will exclude television and, like McLuhan (1964), we will treat TV in Chapter 31. When McLuhan wrote about movies in Chapter 29 of Understanding Media he had in mind feature films and shorts shot on photographic film. Today in the digital age we can identify two distinct forms of movies, which, for convenience, we will call cinema and videos. Cinema includes the kind of products produced by the motion...
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