Extending Marshall McLuhan – Second Edition
Chapter 35. The Multifunction Printer, Photocopier, Scanner, and Fax
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THE MULTIFUNCTION PRINTER, PHOTOCOPIER, SCANNER, AND FAX
Content and extension: The photocopier, printer, scanner, and fax extend both the written word and the graphic image and hence extend the eye.
Cascade: The cascade is from mind to the spoken word to the written word to the word-processed word to the printer, the photocopier, the scanner, or the fax machine.
LOM: The photocopier, printer, scanner, and fax all enhance the distribution and reproduction of documents, obsolesce mimeograph and carbon paper, retrieve the image, and reverse into “everybody becomes a publisher” (McLuhan, M., & McLuhan, E., 1988, p. 145).
35.1 Impact of “New Media” on the Printer
The computer printer, the photocopier, the scanner, and the fax machine were once four separate devices. Because of the convergence that digitalization makes possible it is now possible to have one device, known as the multifunction printer (or MFP), which executes all the functions of these four separate devices. Some MFP models can also print from digital camera memory cards, ← 279 | 280 → some come equipped with hard drives for document/image storage, and some are equipped with optical character reading (OCR) software. There are at least 10 different MFP manufacturers, some who started out in the photocopy business, some in the printer business, and some in the computer business. Some MFPs are computer peripherals, and some are standalone devices that have the capacity to communicate with a computer.
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