Extending Marshall McLuhan – Second Edition
Chapter 43. Social Media Including Twitter, Instagram, and Snapchat
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SOCIAL MEDIA INCLUDING TWITTER, INSTAGRAM, AND SNAPCHAT
Content and extension: The content of the Social Media are Web sites, whose content is text, hypertext, and images still and video that facilitate social interactions and making new contacts. Social media extends the social contacts of its users.
Cascade: The cascade is from social contacts to a social medium Web site and back to one’s social contacts in an ever-increasing cascade of social interactions.
LOM: Social enhances social contacts and stroking, obsolesces face-to-face and telephone contacts, retrieves oral culture and the sociality of village life, and reverses into narcissism and social primping.
One of the most popular uses of the Internet is social networking. Perhaps the most well known of this genre are Facebook and LinkedIn. Google+ and Twitter are other very popular forms of social networking that we will include in this chapter. In addition to sites that are explicitly about social networking ← 345 | 346 → a number of other Internet-based activities facilitate social networking, including e-mail, instant messaging, Listservs, and chat rooms, which we treated in Chapter 41. Also blogs, which we will treat in Chapter 44, and other sites such as YouTube, treated in Chapter 31, and Flickr and Snapchat, treated in Chapter 20, which let visitors comment on content being shared, can play a social networking role. So do sites that focus on a common interest of many Web surfers....
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