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Understanding New Media

Extending Marshall McLuhan – Second Edition


Robert K. Logan

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan’s Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
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Series index


Lance Strate General Editor

This series is devoted to scholarship relating to media ecology, a field of inquiry defined as the study of media as environments. Within this field, the term “medium” can be defined broadly to refer to any human technology or technique, code or symbol system, invention or innovation, system or environment. Media ecology scholarship typically focuses on how technology, media, and symbolic form relate to communication, consciousness, and culture, past, present and future. This series is looking to publish research that furthers the formal development of media ecology as a field; that brings a media ecology approach to bear on specific topics of interest, including research and theoretical or philosophical investigations concerning the nature and effects of media or a specific medium; that includes studies of new and emerging technologies and the contemporary media environment as well as historical studies of media, technology, and modes and codes of communication; scholarship regarding technique and the technological society; scholarship on specific types of media and culture (e.g., oral and literate cultures, image, etc.), or of specific aspects of culture such as religion, politics, education, journalism, etc.; critical analyses of art and popular culture; and studies of how physical and symbolic environments function as media.

For additional information about this series or for the submission of manuscripts, please contact:

Lance Strate, Series Editor | Mary Savigar, Senior Acquisitions Editor |

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