Effective Instructional Approaches
Edited By Lydiah Nganga, John Kambutu and William B. Russell III
Chapter Ten: Broadening Horizons: Utilizing Film to Promote Global Citizens of Character: Stewart Waters & William B. Russell III
Stewart Waters William B. Russell III
Movies can and do have tremendous influence in shaping young lives in the realm of entertainment towards the ideals and objectives of normal adulthood.
Walt Disney (1901–1966)
In March 2012, the Invisible Children Organization released a thirty-minute video to raise awareness about Joseph Kony, the infamous leader of the Lord’s Resistance Army (LRA) in Uganda. In a matter of weeks, this well-designed film went viral, generating over one hundred million views. Common citizens, celebrities, professional athletes, and politicians all began sharing their support for this movement and for the objective of capturing Joseph Kony. Social media sites such as Facebook and Twitter became political forums for people to share this video and their thoughts on an international issue of human rights. However, the immense popularity of this film brings to light several important questions. What made this film so intriguing to people? How much did people already know about Joseph Kony prior to watching the film? How do people from Uganda feel about this film? These and many other questions stand to initiate some fairly interesting, and certainly controversial, discussions about global human rights and the responsibility people have to look after the well-being of others. Since the film’s purpose was to raise awareness of Joseph Kony and also encourage people everywhere to take action supporting the objective of capturing Kony by the end of 2012, it will be interesting to see how active viewers of this...
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