The volume brings together authors from different geographical areas (North America, Europe, and Australia) and from different disciplines (particularly communication, linguistics, and psychology). Contributions are organized around five themes, corresponding to the five sections of the book: defining features and constraints; tools of intergroup communication; social groups in their context; intergroup communication in organizations; and future directions.
Chapter Eighteen: Conceptualizing the Diversity of Intergroup Settings: The Web Model
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Conceptualizing the Diversity of Intergroup Settings
The Web Model
MARTIN EHALA, HOWARD GILES, AND JAKE HARWOOD
As this volume amply illustrates, there are myriad grossly different intergroup settings, each with their own unique histories, demographics, tensions and so forth. In this chapter, we elaborate upon a prior conceptual attempt to bring order to this mosaic (Giles, Reid, & Harwood, 2010; see also the content stereotype model, Cuddy, Fiske, & Glick, 2007, 2008) by recourse to a so-called Web Model of multiple dimensions characterizing intergroup settings that could lay the foundations for future cross-setting comparisons as well as provide an important framework for future research. In introducing this model, we briefly and illustratively refer to the array of social groups that permeate this volume as well as foreground the model in a case study of Russian-speakers in the Baltic nations.
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