Global Views with Local Perspectives
Segev provides a comparative analysis of the international scope of online newspapers, news portals, and news aggregators in different languages and cultures, using innovative web mining techniques and network analysis. This book explores the theory of news flow around the world, and analyses many of its dimensions such as the global standing of the United States, the Middle Eastern conflicts as seen around the world, and, the effect of financial news. In doing so, the book unveils new patterns, meanings and implications of international news on our perception of the world.
Following these insights, the author discusses the opportunities and challenges of studying international news flow online in the future, and how this field of research can be further developed theoretically and empirically.
Chapter 8. Short-Term Effect: Agenda Setting and the News-Memory Nexus
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SHORT-TERM EFFECT: AGENDA SETTING AND THE NEWS-MEMORY NEXUS
Two prominent communication theories, agenda setting and framing, focus on the way media influence what and how people think about certain issues. When it comes to international news, the prominence of countries and the way they are presented certainly shape our perception of the world. The news prominence of countries is related to their perceived importance, while their framing as good or bad actors is related to the formation of opinions and views about them. The previous chapter demonstrated this complex relationship between international news and global views in a very specific context. The following chapter presents a much broader cross-national comparison based on a study conducted with Thomas Hills (Segev & Hills, 2014).1 It provides empirical evidence for the effects and limits of the agenda-setting theory when looking at international news flow and country prominence in news around the world.
The main premise of the agenda-setting theory is that the media set the agenda for people by defining what is important to think about (McCombs & Shaw, 1972). Studies of agenda setting are traditionally divided into two levels. While the first level of agenda setting explores the media salience of issues and objects (such as countries, politicians, or brands), the second level looks at the deeper layer of their attributes, characteristics, meanings, and frames (Kiousis, 2004; McCombs & Shaw, 1993). ← 127 | 128 →
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