Corporate Communication
Critical Business Asset for Strategic Global Change
Michael Goodman and Peter B. Hirsch
References
Extract
“141 Men and Girls Die in Waist Factory Fire; Trapped High Up in Washington Place Building; Street Strewn with Bodies; Piles of Dead Inside.” The New York Times 26 Mar. 1911: 1. Print.
2012 Edelman Trust Barometer. n.d. Web. http://trust.edelman.com/trust-download/executive-summary
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“About IDEO.” IDEO. n.d. Web. ideo.com/about/
Adizes, Ichak. “Corporate Lifecycles.” Executive Excellence 15.2 (Feb. 1998): 6. Print.
“Alan Kelly, Founder and Executive Director.” Playmaker Systems. n.d. Web. playmakersystems.com/about/leadership/alan-kelly/
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Alsop, Ron. The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Restoring Your Most Valuable Asset. New York: Free Press, 2004. Print.
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