Show Less
Restricted access

Corporate Communication

Critical Business Asset for Strategic Global Change

Michael Goodman and Peter B. Hirsch

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.
Show Summary Details
Restricted access

References

Extract



“141 Men and Girls Die in Waist Factory Fire; Trapped High Up in Washington Place Building; Street Strewn with Bodies; Piles of Dead Inside.” The New York Times 26 Mar. 1911: 1. Print.

2012 Edelman Trust Barometer. n.d. Web. http://trust.edelman.com/trust-download/executive-summary

2013 Edelman Trust Barometer. n.d. Web. 28 June 2013. http://trust.edelman.com/trust-download/executive-summary

“2012 Global State of Information Security.” PwC n.d. Web. www.pwc.com/jg/en/media-article/2012-global-state-of-information-security-survey.jhtml

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.