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Health Communication

Strategies for Developing Global Health Programs


Edited By Do Kyun Kim, Arvind Singhal and Gary L. Kreps

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
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Introduction: Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion

Do Kyun Kim, Arvind Singhal, & Gary Kreps

Leveraging Technology

Chapter 1

Strategies and Principles for Using Mass and Online/Digital Media in Health Communication Campaigns

Charles K. Atkin, Michigan State UniversityRonald E. Rice, University of California Santa Barbara

Chapter 2

Developing and Testing Mobile Health Applications to Affect Behavior Change: Lessons from the Field

Andrew Isham, Bret R. Shaw, & Dave Gustafson, University of Wisconsin-Madison

Chapter 3

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