Strategies for Developing Global Health Programs
Edited By Do Kyun Kim, Arvind Singhal and Gary L. Kreps
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
Introduction: Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion
Do Kyun Kim, Arvind Singhal, & Gary Kreps
Strategies and Principles for Using Mass and Online/Digital Media in Health Communication Campaigns
Charles K. Atkin, Michigan State UniversityRonald E. Rice, University of California Santa Barbara
Developing and Testing Mobile Health Applications to Affect Behavior Change: Lessons from the Field
Andrew Isham, Bret R. Shaw, & Dave Gustafson, University of Wisconsin-Madison
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