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Health Communication Research Measures


Do Kyun Kim and James W. Dearing

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
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Author Biographies



Do Kyun Kim (PhD, Ohio University) is an associate professor and Richard D’Aquin / BORSF Professor of Communication at the University of Louisiana at Lafayette. His main areas of expertise include diffusion of information and innovations, social network analysis, communication campaign and intervention, and communicative social change. He has also been involved in climate change communication research projects as an affiliate researcher of the Center for Climate Change Communication. In addition to a PhD degree in Communication, he has several academic degrees in different fields of social science, such as political science and economics. Dr. Kim has been involved in many domestic and international projects for health promotion and social change, dealing with cases in the United States, Botswana, South Africa, India, and South Korea. He has also applied this knowledge to several community, state, and national projects on health promotion and organizational/community change. He is the founder and executive director of Acadiana Community Education Center, which provides educationally marginalized people with diverse educational opportunities, such as computer skills and literacy education.

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