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Sexing the Media

How and Why We Do It

Debra L. Merskin

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Chapter 9. But Where Are the Clothes? The Pornographic Gaze in Mainstream American Magazine Fashion Advertising

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BUT WHERE ARE THE CLOTHES?

The Pornographic Gaze in Mainstream American Magazine Fashion Advertising

Being aroused to go out and purchase a lipstick or a car is definitely more acceptable than being sexually aroused. Seems you can’t use sex to sell sex, but you can quite happily use sex to sell stuff.

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