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Dimensions of Racism in Advertising

From Slavery to the Twenty-First Century

Edited By Edward Lama Wonkeryor

Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
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We wish to acknowledge and thank our colleagues and friends who encouraged, supported, and critiqued us during the research and writing of this volume. They are Abu S. Abarry, professor emeritus, African American Studies Department of Temple University, Ralph Young, professor of history and director of Teach-in at Temple University, and Karen M. Turner, associate professor of the School of Media and Communication, Temple University. Students in the courses, Mass Media and Black Community and Historical Significance of Race, at Temple University participated in a dialogue on African Americans and Advertising that provided the impetus for us to probe much deeper into the topic that led to the writing of this book. For their contributions, we are colossally indebted. We are grateful to the following institutions and libraries for allowing us to examine their vast collections on advertising, media and communication, politics, racism, diversity and African Americans: Paley Library and the Charles Blockson Afro American Collection at Temple University; University of West Georgia Library; and St. John’s University Library. We are thankful to the following publising professionals for their editorial work and the formatting of this volume: Alison Anderson and Carolyn Cordelia Williams. Without their assistance, we could not have completed this volume. ← ix | x → ← x | xi →

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