The Intersection of Audiences and Production in Contemporary Theory – Volume 2
Contributors reflect varied perspectives in their approaches to the spaces formed as a result of rapidly developing and swiftly deploying new communications technologies and social software. They shine multiple spotlights into the intersection of audiences and production, providing a guide toward a nuanced understanding of the interstitial spaces.
9 Social Media Audience Metrics as a New Form of TV Audience Measurement
♦ CHAPTER NINE ♦
Social Media Audience Metrics as a New Form of TV Audience Measurement
Darryl Woodford, Ben Goldsmith, and Axel Bruns
The Uncertain Business of Audience Measurement
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