Edited By Jennifer Mize Smith and Michael W. Kramer
This volume, featuring empirically-based case studies, provides an opportunity to analyze communication and other organizational issues in nonprofit, volunteer, and philanthropic contexts. Each case is designed to help readers critically think about the particular nonprofit context, the organizational issues presented, the ways in which those issues could be addressed, whose interests are served, and potential consequences for the organization and its various stakeholders.
This collection offers a unique glimpse into everyday issues and challenges related to working in and with nonprofit organizations, making it a valuable resource for undergraduate and graduate courses in nonprofit management, nonprofit communication, voluntarism, philanthropic studies, and social entrepreneurship. Each case also addresses a broader conceptual or theoretical framework of organizational studies, making it appropriate in other organizational communication courses as well.
Chapter Five: (Not) Fulfilling the Promise: Susan G. Komen for the Cure in Crisis
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(Not) Fulfilling THE Promise
Susan G. Komen for the Cure in Crisis*
KRISTINA DRUMHELLER, EMILY S. KINSKY, AND R. NICHOLAS GERLICH
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