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Media Edge

Media Logic and Social Reality

David L. Altheide

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979.
Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.
From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.
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Library of Congress Cataloging-in-Publication Data

Altheide, David L.Media edge: media logic and social reality / David L. Altheide.pages cmIncludes bibliographical references and index.1. Terrorism and mass media. 2. Mass media—Social aspects.3. Social media. 4. Social change. I. Title.P96.T47A48   302.23—dc23   2014021274ISBN 978-1-4331-2645-1 (hardcover)ISBN 978-1-4331-2644-4 (paperback)ISBN 978-1-4539-1401-4 (e-book)

Bibliographic information published by Die Deutsche Nationalbibliothek.Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data are available on the Internet at http://dnb.d-nb.de/.

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