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The Divide & Conquer Election of 2012


Edited By Dianne G. Bystrom, Mary C. Banwart and Mitchell S. McKinney

alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election.
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.
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Library of Congress Cataloging-in-Publication Data

alieNATION: the divide & conquer election of 2012 /edited by Dianne G. Bystrom, Mary C. Banwart, Mitchell S. McKinney.pages cm — (Frontiers in Political Communication; vol. 28)Includes bibliographical references.1. Elections—United States. 2. Presidents—United States—Election—2012.3. United States. Congress—Elections, 2012. 4. Political campaigns—United States.5. United States—Politics and government—2009– I. Bystrom, Dianne G.JK19682012 .A52 324.973’0932—dc23 2014005958ISBN 978-1-4331-2554-6 (hardcover)ISBN 978-1-4331-2553-9 (paperback)ISBN 978-1-4539-1341-3 (e-book)ISSN 1525-9730

Bibliographic information published by Die Deutsche Nationalbibliothek.Die Deutsche Nationalbibliothek lists this publication in the “DeutscheNationalbibliografie”; detailed bibliographic data are availableon the Internet at

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