21st-Century Career Trends
Some of the questions answered in this book include:
How are the new demographics of the United States changing the way we work?
How will longevity impact career planning?
Is technology creating more jobs than it destroys?
What are HR professionals doing to address talent management in the 21st century?
What insights can recruiters provide to help employees navigate a dynamic marketplace?
How are employees finding work in a difficult job market?
How can individuals plan for a career that could last 50 years or longer?
1. Societal Forces: How Technology, Globalization, Longevity, and Demographics Will Impact Your Career
← 4 | 5 →CHAPTER ONE
Four forces have converged that have changed the workplace forever: the astonishing ascendency of communications technology, particularly the Internet; globalization, which has increased competition but also opportunity for both companies and individual workers; demographic shifts, including increased ethnic diversity, the growing presence of women in the workplace, and a rise in the number of nontraditional families; and extended longevity, which has reshaped the concept of retirement and made it possible to have more than one full-scale career in a lifetime. In this chapter, we look at each of these forces in depth, illustrating how they’ve changed the workplace and what new skills and characteristics you’ll need to acquire as a result.
If you’ve ever used your smartphone in a store to check if the price of an item was cheaper online, you’ve participated in the practice known as showrooming. You’re not alone: Some 70% of customers say they’ve researched merchandise on the Internet while shopping offline.1 Showrooming has proven a blow to brick-and-mortar retailers, who spend vast amounts of money stocking and displaying items only to lose sales to Amazon. The practice has been considered a factor in the demise of such companies as Circuit City, Borders, CompUSA, and Tweeter.2
Savvy retailers, however, have adapted to showrooming by changing their business practices. Nordstrom, Target, and Best Buy, for example, compete with ← 5 | 6 → online retailers by using such tactics as price matching online competitors, offering superior customer service, improving the shopping experience, implementing...
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