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Employed for Life

21st-Century Career Trends

Tracey Wilen-Daugenti, Courtney L. Vien and Gary Daugenti

Employed for Life: 21st-Century Career Trends is the first book to explore career development from the viewpoints of firm managers, HR professionals, recruiters, job seekers, and employees. It examines such topics as new developments in recruiting and career development; the ways social, cultural, and technological forces have changed careers; and best practices for job hunting and career planning. The authors use primary and secondary research to provide insight on how the nature of work has changed and what that means for individuals' career plans. Employed for Life shares career advice from recruiters and HR professionals and provides a framework that readers can use to ensure lifelong employment.
Some of the questions answered in this book include:
How are the new demographics of the United States changing the way we work?
How will longevity impact career planning?
Is technology creating more jobs than it destroys?
What are HR professionals doing to address talent management in the 21st century?
What insights can recruiters provide to help employees navigate a dynamic marketplace?
How are employees finding work in a difficult job market?
How can individuals plan for a career that could last 50 years or longer?
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1. Societal Forces: How Technology, Globalization, Longevity, and Demographics Will Impact Your Career

← 4 | 5 → CHAPTER ONE


Four forces have converged that have changed the workplace forever: the astonishing ascendency of communications technology, particularly the Internet; globalization, which has increased competition but also opportunity for both companies and individual workers; demographic shifts, including increased ethnic diversity, the growing presence of women in the workplace, and a rise in the number of nontraditional families; and extended longevity, which has reshaped the concept of retirement and made it possible to have more than one full-scale career in a lifetime. In this chapter, we look at each of these forces in depth, illustrating how they’ve changed the workplace and what new skills and characteristics you’ll need to acquire as a result.


If you’ve ever used your smartphone in a store to check if the price of an item was cheaper online, you’ve participated in the practice known as showrooming. You’re not alone: Some 70% of customers say they’ve researched merchandise on the Internet while shopping offline.1 Showrooming has proven a blow to brick-and-mortar retailers, who spend vast amounts of money stocking and displaying items only to lose sales to Amazon. The practice has been considered a factor in the demise of such companies as Circuit City, Borders, CompUSA, and Tweeter.2

Savvy retailers, however, have adapted to showrooming by changing their business practices. Nordstrom, Target, and Best Buy, for example, compete with ← 5 | 6 → online retailers by using such tactics as price matching online competitors, offering superior customer service, improving the shopping experience, implementing...

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