Edited By Leah A. Lievrouw
The chapters in this collection, chosen from among the top papers presented in London, suggest that the challenges themselves are constantly being reinvented, broken down and reorganized. The communication discipline undergoes continuous change rather than following an orderly, stepwise path toward the neat, complete accumulation of knowledge. The chapters challenge familiar approaches, notions or assumptions in communication research and scholarship and reflect on the field’s multifaceted and increasingly open character in an era of shifting social relations, formations and technologies.
Chapter One: The Ironic Incongruity of Canonical Common Sense in Critical Communication: The Case of Stuart Hall’s “Encoding/Decoding” Model
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The Ironic Incongruity OF Canonical Common Sense IN Critical Communication
The Case of Stuart Hall’s “Encoding/Decoding” Model
There is an ironic incongruity between critical models of communication seeking to challenge “crudely conservative” common sense (Gramsci & Forgacs, 1988, p. 346) and uncritical applications of these models. A case study of this incongruity lies in contemporary usage of Stuart Hall’s “Encoding/Decoding” model (1993/1973, 1980). The troubling irony beneath the surface of applications of Hall’s model only becomes visible when the studies are juxtaposed with the historical moment in which Hall wrote “Encoding/Decoding.” Beyond Hall’s particular model, this chapter proposes that “being critical” means reflexively looking for such incongruities. Without a critical approach to the foundations of critical studies that attends carefully to the irony of incongruity, these foundations may be rendered stale, weighty anchors that stagnate the field instead of serving as compelling starting points for substantive elaboration and revision.
Foundational texts like Hall’s originally sought to destabilize—not neatly replace—existing dominant theories because, as Hall (1992) argued, “the only theory worth having is that which you have to fight off, not that which you speak with profound fluency” (pp. 265–266). Hall’s encoding/decoding model has become fraught with fluency over the past three decades, making continued critical scrutiny imperative. As communication scholars study new media settings using critical models, these scholars should incorporate critical reflexivity about the origins and intentions...
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