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Neo-PR

Public Relations in a Postmodern World

Christopher Caldiero

Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today’s burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we’ve come to know it, and helps to prepare today’s undergraduate and graduate public relations students for our postmodern world.
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Appendix B: BP Voices From the Gulf

Extract

Appendix B

BP Voices From the Gulf

May 21, 2010BP Community Outreach Centers (Iris Cross, BP Community Outreach Director, Louisiana)

These organizations are helping us to reach a larger pool of those who have been impacted, even after the spill is cleaned up, um, we do want to: have an ongoing relationship with those in the community, so, we don’t want to just clean up and walk away. We want to be here to let them know that we’re here to help, and we’re gonna be here for as long as it takes for them to have some c- some sense of calm and peace brought back into their lives.

July 1, 2010Gulf of Mexico Response: Claims (Daryl Willis, BP Claims Process Leader)

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