Show Less
Restricted access

Media Literacy is Elementary

Teaching Youth to Critically Read and Create Media- Second Edition


Jeff Share

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.
Show Summary Details
Restricted access



Chapter One

1. The U.S. Census Bureau reports that 98.2 percent of all U.S. households had at least one television set in 2004 and 54.6 percent of all U.S. households had computers with Internet access in 2003. Retrieved September 13, 2014, from

2. Facebook Investor Relations, Facebook Reports Second Quarter 2014 Results. July 23, 2014, Menlo Park, CA. Retrieved from

3. The case study of Project SMARTArt can be accessed online. Retrieved September 13, 2014, from

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.