12. Qualitative Field Research and Data Analysis
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Qualitative Field Research and Data Analysis
Observation is a widely used term in research methods. Observational techniques refer to the “collection of data through direct visual or auditory experience of behavior” (Monette, Sullivan, & DeJong, 2005, p. 218). Researchers may choose to use qualitative or quantitative observational techniques depending on the nature of what they are investigating. This chapter explores different types of qualitative methods and the circumstances under which each method is most useful. The strengths and weaknesses of each method will also be explained. Finally, we will explore the basic techniques for qualitative data analysis.