Unpacking ‘Spin’, Stereotypes, and Media Myths
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.
Library of Congress Cataloging-in-Publication Data
Macnamara, Jim.Journalism and PR: unpacking ‘spin’, stereotypes,and media myths / Jim Macnamara.pages cmIncludes bibliographical references and index.1. Journalism—Political aspects. 2. Journalism—Objectivity.3. Public relations and politics. I. Title.PN4751.M22 659.2’90704—dc23 2014009388ISBN 978-1-4331-2427-3 (hardcover)ISBN 978-1-4331-2426-6 (paperback)ISBN 978-1-4539-1355-0 (e-book)
Bibliographic information published by Die Deutsche Nationalbibliothek.Die Deutsche Nationalbibliothek lists this publication in the “DeutscheNationalbibliografie”; detailed bibliographic data are availableon the Internet at http://dnb.d-nb.de/.
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