Unpacking ‘Spin’, Stereotypes, and Media Myths
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.
Chapter One: The Contentious Relationship between Journalism and PR
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“The fingerprints of PR are all over the news” (journalist Miriam Cosic, 2008, para. 7).
“It’s the invisible hand behind much of the news, the sophisticated spin machine that can rescue reputations or crucify a competitor. And some of its practitioners will stop at nothing” (journalist Jane Cadzow, 2001, p. 20, in a major feature article titled ‘The Hidden Persuaders’).
“The PR industry…consciously fabricates news” (Nick Davies, 2009, p. 203, in Flat Earth News).
“PR fabricates pseudo-evidence…pseudo-events…pseudo-leaks…pseudo-pictures…pseudo-illnesses…pseudo-groups” (Nick Davies, 2009, pp. 172–193).
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