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Communicative Cities in the 21st Century

The Urban Communication Reader III


Edited By Matthew D. Matsaganis, Victoria J. Gallagher and Susan J. Drucker

This book explores the concept of the «communicative city», developed initially by participants in an international Urban Communication Foundation initiative, by bringing together scholars from across the communication arts and sciences seeking to enhance our understanding of the dynamic relationship between urban residents and their social, physical, mediated, and built environments. The chapters are arranged in categories that speak to two larger themes: first, they all speak to at least one aspect of the qualifying and/or disqualifying characteristics of a communicative city. A second, larger theme is what we might refer to as a master trope of the urban experience and, indeed, of urban communication: inside/outside. The research presented here represents social scientific and humanistic approaches to communication, quantitative and qualitative methodologies, and positivist/normative and interpretive orientations, thereby providing a deeper understanding of the multi-level phenomena that unfold in urban communities.
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5 Unconventional Urban Communication Success: Envisioning and Engendering a Revitalized New Cassel

The Hamlet of New Cassel: An Outsider Community inside the Town of North Hempstead



Unconventional Urban Communication Success

Envisioning and Engendering a Revitalized New Cassel

Mary Ann Allison

After decades of failed promises from outsiders and limited success from insider efforts since the turn of the 21st century, the unincorporated hamlet of New Cassel, New York has been the site of a series of significant urban renewal successes, including new affordable housing and retail businesses along a recently redone main street and the beginning of construction on a 50,000–square-foot community center. This small outsider community—historically Black/African American and now 47% Hispanic/Latino and 43% Black/African American—is located in the heart of Long Island’s predominantly prosperous Nassau County, about 20 miles from the center of New York City.

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