The Urban Communication Reader III
5 Unconventional Urban Communication Success: Envisioning and Engendering a Revitalized New Cassel
The Hamlet of New Cassel: An Outsider Community inside the Town of North Hempstead
Unconventional Urban Communication Success
Envisioning and Engendering a Revitalized New Cassel
Mary Ann Allison
After decades of failed promises from outsiders and limited success from insider efforts since the turn of the 21st century, the unincorporated hamlet of New Cassel, New York has been the site of a series of significant urban renewal successes, including new affordable housing and retail businesses along a recently redone main street and the beginning of construction on a 50,000–square-foot community center. This small outsider community—historically Black/African American and now 47% Hispanic/Latino and 43% Black/African American—is located in the heart of Long Island’s predominantly prosperous Nassau County, about 20 miles from the center of New York City.
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