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The Other Guy

Media Masculinity Within the Margins


Derek A. Burrill and Toby Miller

Suffering from «manopause» and «Low T», underemployed and unwilling to grow up, «the other guy» has emerged as an important figure in modern media masculinity. From the films of Judd Apatow to sitcoms and popular music, this new breed of man is desperately attempting to change with the times, but is often unable (or unwilling) to understand the new landscape. Avoiding rhetorics of victimization, Derek A. Burrill charts and analyzes the other guy in order to understand how men see themselves, in media and in culture at large.
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Introduction No, not that guy. The other guy


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No, not that guy. The other guy

The male subject’s aspirations to mastery and sufficiency are undermined from many directions—by the Law of Language, which founds subjectivity on a void; by the castration crisis; by sexual, economic, and racial oppression; and by the traumatically unassimilable nature of certain historical events.1


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