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Twitter and Society


Edited By Katrin Weller, Axel Bruns, Jean Burgess, Merja Mahrt and Cornelius Puschmann

This book has won the CHOICE Outstanding Academic Title award 2014.

Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.


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Table of Contents


Foreword: Debanalising Twitter: The Transformation of an Object of Study ix Richard Rogers Acknowledgments xxvii Twitter and Society: An Introduction xxix Katrin Weller, Axel Bruns, Jean Burgess, Merja Mahrt, & Cornelius Puschmann Part I: Concepts and Methods CONCEPTS 1 Twitter and the Rise of Personal Publics 3 Jan-Hinrik Schmidt 2 Structural Layers of Communication on Twitter 15 Axel Bruns & Hallvard Moe 3 Structure of Twitter: Social and Technical 29 Alexander Halavais 4 The Politics of Twitter Data 43 Cornelius Puschmann & Jean Burgess interior_Bruns_postproofread.indd 5 10/15/13 9:09 AM vi | Twitter and Society METHODS 5 Data Collection on Twitter 55 Devin Gaffney & Cornelius Puschmann 6 Metrics for Understanding Communication on Twitter 69 Axel Bruns & Stefan Stieglitz 7 Sentiment Analysis and Time Series with Twitter 83 Mike Thelwall 8 Computer-Assisted Content Analysis of Twitter Data 97 Jessica Einspänner, Mark Dang-Anh, & Caja Thimm 9 Ethnographic and Qualitative Research on Twitter 109 Alice E. Marwick 10 Legal Questions of Twitter Research 123 Michael Beurskens Part II: Perspectives and Practices PERSPECTIVES 11 From #FollowFriday to YOLO: Exploring the Cultural Salience of Twitter Memes 137 Alex Leavitt 12 Twitter and Geographical Location 155 Rowan Wilken 13 Privacy on Twitter, Twitter on Privacy 169 Michael Zimmer & Nicholas Proferes 14 Automated Twitter Accounts 183 Miranda Mowbray 15 Information Retrieval for Twitter Data 195 Ke Tao, Claudia Hauff, Fabian Abel, & Geert-Jan Houben 16 Documenting Contemporary Society by Preserving Relevant Information from Twitter 207 Thomas Risse, Wim Peters, Pierre Senellart, & Diana Maynard PRACTICES POPulAR CulTuRE 17 The Perils...

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