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Digital Platforms and Cultural Industries

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Edited By Philippe Bouquillion and François Moreau

The assessment of the challenges of digital platforms for cultural industries raises many different issues. How platforms choices in content pricing affect the overall value of cultural markets, especially in the case where content just aim at favoring devices’ sales? How are revenues shared between platforms and content right holders? Do creators and artists all benefit from the growth of digital platforms? How usual business models of cultural industries have to adapt to the digital paradigm? Should we observe rather a reinforcement of the star system or the emergence of a long tail? What is the impact on market concentration? Could we expect an increase or a decrease in cultural diversity? What is the role played by recommender systems, playlists and algorithms in influencing consumers’ choices? How to implement efficient public policies given the transnational dimension of digital platforms? The various papers gathered in this book contribute further to these different topics with a focus on empirical issues. The first part gathers the contributions dealing with the analysis of the impact that digital platforms have on the incumbent or legacy players of the original value chain of content industries: content providers, live entertainment producers, consumers, etc. The second part opens the black box of the ecosystem of digital platforms by studying competition among them and among the business models they adopt, as well as the conditions for the emergence of new players.

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The Race for Innovation in the Media and Content Industries: Legacy Players and Newcomers: Lessons from the Music and Newspaper Industries (Benghozi, Pierre-Jean / Salvador, Elisa / Simon, Jean-Paul)

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The Race for Innovation in the Media and Content Industries: Legacy Players and Newcomers: Lessons from the Music and Newspaper Industries

Pierre-Jean Benghozi, Elisa Salvador, and Jean-Paul Simon

Introduction

Cultural and creative industries (CCIs) are usually associated with creativity, while high-tech industries are usually linked to innovation. This distinction determines a sort of forgetfulness of the fact that CCIs also rely always on various series of updated technologies. As a consequence, the issue of innovation in CCIs is seldom dealt with. Nonetheless, one can wonder how do these industries really innovate and how do they compete with powerful new competitors from the information technology (IT) world. This is exactly the aim of this paper focused on two selected CCIs: the music recording and the newspaper publishing industries.

This paper follows a series of reports looking at the contrasted cases of the sub-sectors of the CCIs to explore how these industries are coping with subsequent waves of technologies.1 In the last decades, all these industries underwent significant transformations of their production processes (digital recording, computerized editing of films, desktop publishing), not to←21 | 22→ mention the transformation due to the introduction and development of computers within the firms (business processes).

The findings raised by recent reports and studies provide a fresh understanding of the place and the very nature of innovation in these industries, that, in fact, do not boil down to simply creating new contents. Instead, economic dynamics have recently...

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