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Digital Platforms and Cultural Industries

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Edited By Philippe Bouquillion and François Moreau

The assessment of the challenges of digital platforms for cultural industries raises many different issues. How platforms choices in content pricing affect the overall value of cultural markets, especially in the case where content just aim at favoring devices’ sales? How are revenues shared between platforms and content right holders? Do creators and artists all benefit from the growth of digital platforms? How usual business models of cultural industries have to adapt to the digital paradigm? Should we observe rather a reinforcement of the star system or the emergence of a long tail? What is the impact on market concentration? Could we expect an increase or a decrease in cultural diversity? What is the role played by recommender systems, playlists and algorithms in influencing consumers’ choices? How to implement efficient public policies given the transnational dimension of digital platforms? The various papers gathered in this book contribute further to these different topics with a focus on empirical issues. The first part gathers the contributions dealing with the analysis of the impact that digital platforms have on the incumbent or legacy players of the original value chain of content industries: content providers, live entertainment producers, consumers, etc. The second part opens the black box of the ecosystem of digital platforms by studying competition among them and among the business models they adopt, as well as the conditions for the emergence of new players.

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Ticketing Platforms and Big Data Strategies: Data Analysis in the Live Entertainment Industry in France (Wiart, Louis)

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Ticketing Platforms and Big Data Strategies: Data Analysis in the Live Entertainment Industry in France

Louis Wiart

Introduction

The informatization of ticketing systems in the field of performing arts in France has led to the emergence of an entire industry dedicated to the marketing of events and to gaining knowledge about audiences. Nowadays, ticketing platforms and services are increasingly being associated with capturing and enhancing audience data. Unlike an actual ticket office, which provides only limited information on audiences, informatized ticketing solutions make it possible to collect a wider range of data – in particular about a person’s identity, consumption habits, and browsing habits. This dramatic increase in data production and data collection reflects a situation where the use of big data strategies has provided new perspectives in marketing communication, optimization of the customer relationship, and sales growth in the entertainment industry (e.g. venues, theaters, sites).

As a first approach, we may consider that the term data is used to refer to any information (or the representation of such information), in combination with it being stored on a computer (Autorité de la concurrence & Bundeskartellamt, 2016, May 10). The massive production of data generated by the development of information technologies is often characterized by the three V’s identified by Meta in 2001 – pointing out the great volume and variety of such data, as well as the velocity at which it is produced (Laney, 2001). Value and veracity are two other criteria which may...

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