Pillars of Communication in Times of Uncertainty
Edited By Martin Forstner, Hannelore Lee-Jahnke and Said Al-Said
The speakers of the 2015 edition of the Forum all showed a particular interest in interdisciplinary research and training. The representatives of translation industry, international and national entities and organisations, professional associations, trainers and researchers offered deep insights into their everyday work, displaying all the problems encountered and solutions found. One of the main themes was also the Silk Road Project and its multifaceted approaches – linguistic, cultural and economic – with all its drawbacks, pitfalls and challenges. In the section Transnational Private Public Partnerships the speakers stressed the importance of a global network of quality oriented partners. Interdisciplinary highlights were speakers from other disciplines who addressed in their speeches problems concerning world economy and science, which are of vital importance to all major actors.
Times of Uncertainty Means Business as Usual (John Geaney)
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Times of Uncertainty Means Business as Usual
Good afternoon ladies and gentlemen, distinguished guests.
Since I work in a somewhat different world from many of you I was asked if I might speak on the topic of how uncertainty impacts the commercial world and some of the steps organisations are taking to tackle the issue. In general uncertainty is seen as negative since it means risk, and risk always has cost. Uncertainty however can also be seen positively as representing opportunity for change. There are situations where uncertainty is an inherent requirement for certain businesses. Much of the world’s financial marketplace could not operate without uncertainty. Without uncertainty there would be no market for financial activities such as derivatives trading. Likewise, much of currency volatility would disappear and activities such as currency hedging would no longer exist. Some might argue that the absence of such speculative financial transactions would be of no great loss to the majority of people – but an examination of that would be a topic for a separate discussion.
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