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Ways of Seeing, Ways of Being

Representing the Voices of Tourism

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Edited By Maurizio Gotti, Stefania Maci and Michele Sala

The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.

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Newsworthy or Market-oriented? Analysing the Genre of Web-mediated Tourism Press Releases for Rhetorical Move Structure and Communicative Purpose(s) (Girolamo Tessuto)

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GIROLAMO TESSUTO

Newsworthy or Market-oriented? Analysing the Genre of Web-mediated Tourism Press Releases for Rhetorical Move Structure and Communicative Purpose(s)

1.   Introduction

Over the decades, tourism has undergone significant growth worldwide and has been a key driver for social and economic progress transforming tourist activities into a global cultural industry (World Travel and Tourism Council and Oxford Economics 2016). Relevant to this continued growth and globalisation of tourism, and not least the prevalence of social media use for promoting tourism products or services (Kasavana et al. 2010), has been the focus of a number of linguistic studies offering insights into the role of spoken, written and visual discourse representing tourism in diverse genres from both print- and Web-based sources (Dann 1996; Gotti 2006; Palusci/ Francesconi 2006; Calvi 2010; Maci 2010, 2013; Fodde/van den Abbeele 2012). While by no means exhaustive, the list in the review studies shows the variety of theoretical perspectives on key textual practices and genres that are socially pervasive and far-flung in the tourism discursive landscape, and acknowledges the language of tourism as a ‘specialized discourse’ enacted among specialists, between specialists and non-specialists, and between specialists and wider audiences (Gotti 2006).

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