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Ways of Seeing, Ways of Being

Representing the Voices of Tourism


Edited By Maurizio Gotti, Stefania Maci and Michele Sala

The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.

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Accessibility through the Staging of Authenticity in Tourist Discourse (Luisanna Fodde)


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Accessibility through the Staging of Authenticity in Tourist Discourse

1.   Introduction

The notion of accessibility in tourism communication appears to be rather straightforward. Being a service sector of the business industry, if it wants to succeed, tourism must be accessible to as many people as possible over the widest possible geographical range. According to the World Tourism Organisation:

The tourism sector stakeholders must deliver accurate, relevant and timely information to its customers, prior to, during and even after the journey. Ensuring that the information is accessible, is without any doubt a key to communicating successfully with visitors in all stages of their journey, particularly with regards to travellers with disabilities and special needs.


Indeed, a brief and random search on the Internet reveals that most links referred to the compound noun tourism accessibility will take us to sites and organisations addressing the issue of travellers with disabilities and to accessible information focused primarily on this category of tourists. Yet, what is important for our present research is to highlight that the key to successful communication in tourism is the accessibility of information to visitors. Our job as specialists in tourism communication and tourism discourse is then to study the kind of texts and discourses that can be considered as more accessible than others, and how these texts and discourses are communicated.

Tourist experience is strongly influenced...

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