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Happiness Management and Social Marketing: A wave of sustainability and creativity

Edited By Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil and José Marchena Dominguez

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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Bibliographic Information published by the DeutscheNationalbibliothekThe Deutsche Nationalbibliothek lists this publication in the DeutscheNationalbibliografie; detailed bibliographic data is available online at

Library of Congress Cataloging-in-Publication DataA CIP catalog record for this book has been applied for at theLibrary of Congress






ISBN 978-3-0343-3974-2 (Print)E-ISBN 978-3-0343-4232-2 (E-PDF)E-ISBN 978-3-0343-4233-9 (EPUB)E-ISBN 978-3-0343-4234-6 (MOBI)DOI 10.3726/b17867

© Peter Lang AG, International Academic Publishers, Bern 2021Wabernstrasse 40, CH-3007 Bern,,


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