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Happiness Management and Social Marketing: A wave of sustainability and creativity

Edited By Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil and José Marchena Dominguez

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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Reading and happiness empirical evidence in Spanish students

Rafael Ravina-Ripoll, Eduardo Ahumada-Tello and Judith J. Hernández-García De Velazco


Abstract This chapter studies from the perspective of Happiness Economics, relationship happiness-reading in college students of the degree in Business Administration and Management from University of Cadiz during the academic year 2018–2019. The results obtained by this research are not consistent with those achieved by the work carried out by the Roma Tre University in 2015 where we believe that reading people are happier than non-readers. Regarding the variables entrepreneurship, religion and sport, we should note that this scholarly work reaches the same conclusions as those established by scientific science of happiness, that is, entrepreneurs, religious and athlete’s individuals are the ones who usually have high levels of subjective well-being.

Keywords: happinessreadingstudents

The economy Nobel Prize Amartya Sen in his book “The quality of Life” establishes that happiness is developed through education (Nussbaum et al., 1998). At the middle of 2008, the teacher of the University of Maryland, John Robinson, made a research in which he suggests, among other things, that reading increase happiness. Dealing with this research, the University of Rome III and the Italian editorial group Mauri Spagnol, developed in 2015 a research which shows that “the reading lovers are better prepared to face negative emotions and they find themselves are more delighted, and thus, happier (Spagnol, 2015).

According to the information studied to develop that academic work, we haven’t found any other academic work analyzing the reading-happiness relationship in Spain during the Great Recession. In our view, it is interesting...

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